At Modern Weekly, I developed an editorial feature for Montblanc around the opening of Montblanc Haus in Hamburg, shaping the story beyond a brand milestone into a broader reflection on writing culture, craftsmanship, and creative legacy. The feature connected Montblanc’s 115-year heritage with the immersive architecture of Montblanc Haus, the artistry behind its writing instruments, and the brand’s long-standing relationship with cultural patrons and storytellers. Through interview planning and editorial structure, I helped frame Montblanc not only as a luxury maison, but as a brand preserving the emotional and cultural value of writing in a digital age.